Product image guides

Every size, shape and file limit in our rule library, side by side. Tiers differ: some numbers are hard minimums, some are recommendations, and some take effect on a future date.

Several marketplaces ask for a pure white main image background. Pure white means red, green and blue are all at the maximum value. Off-white or grey shadows near the edge can look white to the eye and still fail.

Some marketplaces say the product should fill most of the frame. Occupancy depends on how you measure it, so here is the method our checker uses.

Marketplaces are adding rules for AI-made images, from metadata tags to plain honesty about what the item looks like. Some are measurable in the file, some are policy statements.

Supplier photos often have grey backgrounds, wrong sizes, watermarks or embedded color profiles that marketplaces reject. One export can satisfy several platforms if you use the common denominator.

Google Merchant Center has announced a minimum image size that becomes mandatory on a set date. Until then the checker shows it as a warning so you can fix files early.