Etsy image requirements: size, format and content rules
Short answer: Etsy has 9 product image rules in our library: 6 are measured automatically in the checker and 3 need a human check. Every rule below shows its requirement, a source and the date we last verified it (2026-10-29). Drop your images into the free checker to see which ones fail. Images never leave your browser.
No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.
Etsy cares about photo quality, file limits and keeping at least one honest photo of the real item.
Topics
Rules
Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.
First photo at least 635 px wide and tall
Main imageWarningMeasured automaticallyVerified 2026-10-29
Shortest side at least 635 px
Why: Etsy says the first photo should be at least 635 px in both width and height so it does not rank lower in search.
How to fix: Use a first photo of 635 px or more on both sides.
Sources: Official
Recommended at least 2000 px in width and height
All imagesRecommendationMeasured automaticallyVerified 2026-10-29
Shortest side at least 2000 px
Why: Etsy recommends listing photos at least 2000 px in both width and height.
How to fix: Export at 2000 px or larger on both sides; enlarging a small image causes pixelation.
Sources: Official
Use .jpg, .gif, .png, .svg or .heic
All imagesRequiredMeasured automaticallyVerified 2026-10-29
Format: JPEG, GIF, PNG, SVG, HEIC
Why: Etsy lists these file types for images in your shop.
How to fix: Convert the image to JPEG or PNG.
Sources: Official
No transparent PNG areas
All imagesWarningMeasured automaticallyVerified 2026-10-29
No transparent pixels
Why: Etsy does not support transparent PNGs; transparent areas appear black.
How to fix: Flatten the image onto a solid background before uploading.
Sources: Official
Convert to sRGB (no CMYK)
All imagesWarningMeasured automaticallyVerified 2026-10-29
Color mode not: CMYK
Why: Etsy advises converting images to sRGB; CMYK is for print only.
How to fix: Convert the color profile to sRGB and the color mode to RGB.
Sources: Official
Files over 1 MB may fail to upload on slow connections
All imagesRecommendationMeasured automaticallyVerified 2026-10-29
File size at most 1 MB
Why: Etsy sets no hard maximum, but warns that files over 1 MB may fail to finish uploading, especially on slow connections.
How to fix: Compress the file if uploads stall.
Sources: Official
Keep at least one unedited photo of the real item
All imagesRequiredHuman checkVerified 2026-10-29
Human check
- Listing has at least one unedited photo of the real item on a real background
Why: Etsy requires at least one unedited photo for most items, showing the actual item against a real background.
How to fix: Keep one unedited original photo in the listing; the others may be edited if they stay accurate.
Sources: Official
AI edits must not hide damage or change the item's look
All imagesRequiredHuman checkVerified 2026-10-29
Human check
- Color, shape and finish match the real item
- No damage hidden by editing
Why: Etsy allows AI-assisted editing as long as it accurately represents the item; it must not hide damage or change appearance in a misleading way.
How to fix: Revert edits that alter color, shape, finish or condition.
Sources: Official
Disclose when an item is created using AI
All imagesWarningHuman checkVerified 2026-10-29
Human check
- AI-created items are disclosed in the listing
Why: Etsy says sellers must still disclose when an item is created using AI, and cannot present AI-generated work as handmade or entirely their own.
How to fix: Add the AI disclosure in the listing details.
Sources: Official
Pricing
Plans
Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.
Yearly billing takes 20% off.
Free
Check images in your browser. No account needed.
$0
- Unlimited checks against 7 marketplaces
- 3 watermarked repair previews a day
Starter
For a small catalog.
$19 per month
20 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Pro
For a growing store.
$49 per month
100 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Agency
For high-volume catalogs.
$149 per month
500 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Frequently asked questions
- What are the Etsy product image requirements?
- Our library holds 9 Etsy rules, last verified 2026-10-29. The rule list on this page shows each requirement with its source. For the full policy always read the platform's own help page.
- Which Etsy image rules can the checker measure automatically?
- 6 of 9 rules are measured automatically from the file. The remaining 3 cannot be judged from pixels and are shown as human checks with a checklist.
- Is my image uploaded when I use the checker?
- No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.
Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.