Marketplace image requirements
Short answer: These pages list product image requirements for 7 marketplaces, all rendered from one rule library. Each rule shows what is required, why, how to fix it, a source link with its reliability, and the date we last verified it. Rules are checked against public information as of 2026-10-29; platforms change rules often, so always confirm in the platform's own dashboard.
- Amazon
9 rules, 7 measured automatically
Amazon is strict about the main image and relies on staff statements rather than one public checklist.
- Walmart
12 rules, 7 measured automatically
Walmart publishes an image guideline with size, format, background and content rules.
- TikTok Shop
5 rules, 3 measured automatically
TikTok Shop (US seller center) asks for clean, real product photos without overlays.
- eBay
5 rules, 1 measured automatically
eBay has a picture policy that bans added text, borders, watermarks and placeholders.
- Etsy
9 rules, 6 measured automatically
Etsy cares about photo quality, file limits and keeping at least one honest photo of the real item.
- Shopify
5 rules, 5 measured automatically
Shopify sets technical upload limits for product media rather than content rules.
- Google Merchant Center
9 rules, 7 measured automatically
Google Merchant Center sets technical limits, framing guidance and AI-metadata requirements for product images.
Check your images now
Drop your images into the free checker. It runs in your browser and never uploads them.
Open the checkerFrequently asked questions
- Is my image uploaded when I use the checker?
- No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.
Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.