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Walmart image requirements: size, format and content rules

Short answer: Walmart has 12 product image rules in our library: 7 are measured automatically in the checker and 5 need a human check. Every rule below shows its requirement, a source and the date we last verified it (2026-10-29). Drop your images into the free checker to see which ones fail. Images never leave your browser.

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No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.

Walmart publishes an image guideline with size, format, background and content rules.

Topics

Rules

Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.

  • Main image on a seamless white background (255/255/255)

    Main imageRequiredMeasured automaticallyVerified 2026-10-29

    Edge pixels pure white (RGB 255), at least 90% of the edge band

    Why: Walmart asks for a seamless white background, RGB 255/255/255, for main images (larger items may appear in an expected environment).

    How to fix: Remove the background and fill with pure white.

    Sources: Official

  • Square 1:1 image

    All imagesRequiredMeasured automaticallyVerified 2026-10-29

    Square (1:1, tolerance 0.01)

    Why: Walmart lists the aspect ratio as 1:1 (square).

    How to fix: Pad or crop the canvas to a square.

    Sources: Official

  • Recommended size 2200 x 2200 px

    All imagesRecommendationMeasured automaticallyVerified 2026-10-29

    Shortest side at least 2200 px

    Why: Walmart lists pixel dimensions of 2200px x 2200px.

    How to fix: Export the square canvas at 2200 x 2200 px. Do not upscale small images to fill the frame; Walmart says this reduces quality.

    Sources: Official

  • At least 1500 x 1500 px for zoom

    All imagesWarningMeasured automaticallyVerified 2026-10-29

    Shortest side at least 1500 px

    Why: Walmart lists 1500px x 1500px as the minimum pixel dimensions for zoom.

    How to fix: Re-export at 1500 px or larger on both sides.

    Sources: Official

  • File size 5 MB or less

    All imagesRequiredMeasured automaticallyVerified 2026-10-29

    File size at most 5 MB

    Why: Walmart lists the file size as 5MB or less.

    How to fix: Re-export with higher JPEG compression.

    Sources: Official

  • Use JPEG, PNG or BMP (no GIF)

    All imagesRequiredMeasured automaticallyVerified 2026-10-29

    Format: JPEG, PNG, BMP

    Why: Walmart lists JPEG, JPG, PNG, BMP and says GIF images are not permitted.

    How to fix: Convert the image to JPEG or PNG.

    Sources: Official

  • RGB color format

    All imagesWarningMeasured automaticallyVerified 2026-10-29

    Color mode: RGB only

    Why: Walmart lists the color format as RGB (8 bits per pixel).

    How to fix: Convert CMYK or grayscale files to RGB.

    Sources: Official

  • No claims or promotional language

    Main imageRequiredHuman checkVerified 2026-10-29

    Human check

    • No promotional text
    • No performance or quality claims
    • Not shown as sold out

    Why: Walmart main images must not carry claims or promotional language, or show the item as out of stock.

    How to fix: Remove sale badges, "best seller", price or shipping text from the main image.

    Sources: Official

  • No languages other than English in the image

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • Any visible text on pack or overlay is English only

    Why: Walmart says images should not include languages other than English.

    How to fix: Replace non-English text on the packaging or overlay with an English version, or choose a photo without visible foreign text.

    Sources: Official

  • AI-generated images must be truthful and accurate

    All imagesWarningHuman checkVerified 2026-10-29

    Human check

    • Shape, color and parts match the real product
    • No accessories that are not included

    Why: Walmart says images generated by AI must be truthful, accurate and not misleading.

    How to fix: Compare the image with the real item; remove any AI-added feature, accessory or color shift.

    Sources: Official

  • Crop the item as close as possible to the frame

    All imagesRecommendationHuman checkVerified 2026-10-29

    Human check

    • Little empty space around the item

    Why: Walmart gives no occupancy percentage but advises cropping the item as close as possible to the image frame.

    How to fix: Trim excess background around the item.

    Sources: Official

Pricing

Plans

Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.

Yearly billing takes 20% off.

Free

Check images in your browser. No account needed.

$0

  • Unlimited checks against 7 marketplaces
  • 3 watermarked repair previews a day
Open the checker

Starter

For a small catalog.

$19 per month

20 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Pro

For a growing store.

$49 per month

100 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Agency

For high-volume catalogs.

$149 per month

500 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Frequently asked questions

What are the Walmart product image requirements?
Our library holds 12 Walmart rules, last verified 2026-10-29. The rule list on this page shows each requirement with its source. For the full policy always read the platform's own help page.
Which Walmart image rules can the checker measure automatically?
7 of 12 rules are measured automatically from the file. The remaining 5 cannot be judged from pixels and are shown as human checks with a checklist.
Is my image uploaded when I use the checker?
No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.

Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.

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