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Amazon main image requirements

Short answer: Amazon's main image needs a pure white background (RGB 255) and the product should fill at least 85% of the frame. Text, logos, watermarks and added graphics are not allowed on the main image. These rules come from Amazon staff statements on the Seller Forums, because Amazon's own guideline page needs a seller login to read. Run your file through the checker below to see which of these it fails.

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Declarations
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No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.

The main image is the first picture shoppers and search results see. Amazon treats it more strictly than secondary images: the background, how much of the frame the product fills, and the absence of added text or graphics all matter.

Rules

Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.

  • Main image needs a pure white background (RGB 255,255,255)

    Main imageRequiredMeasured automaticallyVerified 2026-10-29

    Edge pixels pure white (RGB 255), at least 90% of the edge band

    Why: Amazon staff state the main image must have a pure white background, RGB 255,255,255.

    How to fix: Remove the background and fill it with pure white (#FFFFFF). Avoid off-white or grey shadows near the edges.

    Sources are platform staff statements, not a public help page.

    Sources: Staff forum post, Staff forum post

  • Product should fill 85% or more of the main image frame

    Main imageRequiredMeasured automaticallyVerified 2026-10-29

    Product fills at least 85% of the frame

    Why: Amazon staff state the product should fill at least 85% of the frame. We measure the longer side of the non-white bounding box.

    How to fix: Crop closer to the product, or scale the product up on the canvas until it fills at least 85% of the width or height.

    Sources are platform staff statements, not a public help page.

    Sources: Staff forum post, Staff forum post

  • No extra text, graphics or watermarks on the main image

    Main imageRequiredHuman checkVerified 2026-10-29

    Human check

    • No added text or badges
    • No overlaid graphics or icons
    • No watermark or seller logo

    Why: An Amazon staff post says to exclude additional text, graphics or watermarks from the main image. This needs a human look.

    How to fix: Remove badges, captions, logos added on top, and watermarks. Keep text on the secondary images instead.

    Sources are platform staff statements, not a public help page.

    Sources: Staff forum post

Pricing

Plans

Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.

Yearly billing takes 20% off.

Free

Check images in your browser. No account needed.

$0

  • Unlimited checks against 7 marketplaces
  • 3 watermarked repair previews a day
Open the checker

Starter

For a small catalog.

$19 per month

20 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Pro

For a growing store.

$49 per month

100 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Agency

For high-volume catalogs.

$149 per month

500 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Frequently asked questions

What background does an Amazon main image need?
Amazon staff state the main image must have a pure white background, RGB 255,255,255.
How much of the Amazon main image should the product fill?
Amazon staff state the product should fill at least 85% of the frame. We measure the longer side of the non-white bounding box.
Is my image uploaded when I use the checker?
No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.

Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.

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