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TikTok Shop image requirements: size, format and content rules

Short answer: TikTok Shop has 5 product image rules in our library: 3 are measured automatically in the checker and 2 need a human check. Every rule below shows its requirement, a source and the date we last verified it (2026-10-29). Drop your images into the free checker to see which ones fail. Images never leave your browser.

Platforms
Image position
Declarations
No image? Try one of these:

No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.

TikTok Shop (US seller center) asks for clean, real product photos without overlays.

Topics

Rules

Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.

  • At least 600 x 600 px

    All imagesRequiredMeasured automaticallyVerified 2026-10-29

    Shortest side at least 600 px

    Why: TikTok Shop US requires all product images to be at least 600 x 600 pixels.

    How to fix: Re-export at 600 px or larger on both sides.

    Sources: Official

  • Images must be square

    All imagesRequiredMeasured automaticallyVerified 2026-10-29

    Square (1:1, tolerance 0.01)

    Why: TikTok Shop US says product images must be square.

    How to fix: Pad or crop the canvas to 1:1.

    Sources: Official

  • Main image needs a pure white background

    Main imageRequiredMeasured automaticallyVerified 2026-10-29

    Edge pixels pure white (RGB 255), at least 90% of the edge band

    Why: TikTok Shop US says the main image must have a pure white background and show the front physical view of the product.

    How to fix: Remove the background and fill with pure white.

    Sources: Official

  • No added logos, text, borders, watermarks or graphics

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • No added logo or text
    • No border
    • No watermark
    • No added graphics

    Why: TikTok Shop US forbids added logos, text, borders, watermarks or graphics, including in the background.

    How to fix: Export a clean version of the photo without overlays.

    Sources: Official

  • No placeholders or digital renderings of the product

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • Real photo, not a 3D render or illustration
    • In color
    • Shows only what is delivered

    Why: TikTok Shop US says placeholders and digital renderings of a product are not allowed, and images must show only what the customer will receive.

    How to fix: Use photos of the real product, in color.

    Sources: Official

Pricing

Plans

Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.

Yearly billing takes 20% off.

Free

Check images in your browser. No account needed.

$0

  • Unlimited checks against 7 marketplaces
  • 3 watermarked repair previews a day
Open the checker

Starter

For a small catalog.

$19 per month

20 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Pro

For a growing store.

$49 per month

100 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Agency

For high-volume catalogs.

$149 per month

500 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Frequently asked questions

What are the TikTok Shop product image requirements?
Our library holds 5 TikTok Shop rules, last verified 2026-10-29. The rule list on this page shows each requirement with its source. For the full policy always read the platform's own help page.
Which TikTok Shop image rules can the checker measure automatically?
3 of 5 rules are measured automatically from the file. The remaining 2 cannot be judged from pixels and are shown as human checks with a checklist.
Is my image uploaded when I use the checker?
No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.

Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.

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