TikTok Shop main image rules
Short answer: TikTok Shop main images need a clean white background (edge pixels pure white, RGB 255). Added logos, text, borders, watermarks and graphics are not allowed, and the image should be a real photo rather than a render or placeholder. The checker measures the background itself and lists the overlay rules as human checks you confirm by eye.
Drop product images here, or click to choose
No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.
TikTok Shop wants a clean main image of the real product: white background, no added overlays, and no renderings or placeholders.
Rules
Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.
Main image needs a pure white background
Main imageRequiredMeasured automaticallyVerified 2026-10-29
Edge pixels pure white (RGB 255), at least 90% of the edge band
Why: TikTok Shop US says the main image must have a pure white background and show the front physical view of the product.
How to fix: Remove the background and fill with pure white.
Sources: Official
No added logos, text, borders, watermarks or graphics
All imagesRequiredHuman checkVerified 2026-10-29
Human check
- No added logo or text
- No border
- No watermark
- No added graphics
Why: TikTok Shop US forbids added logos, text, borders, watermarks or graphics, including in the background.
How to fix: Export a clean version of the photo without overlays.
Sources: Official
No placeholders or digital renderings of the product
All imagesRequiredHuman checkVerified 2026-10-29
Human check
- Real photo, not a 3D render or illustration
- In color
- Shows only what is delivered
Why: TikTok Shop US says placeholders and digital renderings of a product are not allowed, and images must show only what the customer will receive.
How to fix: Use photos of the real product, in color.
Sources: Official
Pricing
Plans
Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.
Yearly billing takes 20% off.
Free
Check images in your browser. No account needed.
$0
- Unlimited checks against 7 marketplaces
- 3 free repairs a day: 1000 px, one marketplace, no watermark
- Sign in with Google: 3 full-quality repairs a month
Starter
For a small catalog.
$228 $182 per year
20 SKUs delivered per month
$0.76 per SKU
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Pro
For a growing store.
$588 $470 per year
100 SKUs delivered per month
$0.39 per SKU
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Agency
For high-volume catalogs.
$1,788 $1,430 per year
500 SKUs delivered per month
$0.24 per SKU
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Frequently asked questions
- Can I add text or a logo to a TikTok Shop product image?
- TikTok Shop US forbids added logos, text, borders, watermarks or graphics, including in the background.
- Is my image uploaded when I use the checker?
- No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.
Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.