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eBay image requirements: size, format and content rules

Short answer: eBay has 5 product image rules in our library: 1 are measured automatically in the checker and 4 need a human check. Every rule below shows its requirement, a source and the date we last verified it (2026-10-29). Drop your images into the free checker to see which ones fail. Images never leave your browser.

Platforms
Image position
Declarations
No image? Try one of these:

No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.

eBay has a picture policy that bans added text, borders, watermarks and placeholders.

Topics

Rules

Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.

  • At least 500 px on the longest side

    All imagesRequiredMeasured automaticallyVerified 2026-10-29

    Longest side at least 500 px

    Why: eBay requires photos to be at least 500 pixels on the longest side.

    How to fix: Re-export at a larger size.

    Sources: Official

  • No added text, artwork or marketing material

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • No added text
    • No added artwork
    • No marketing material

    Why: eBay prohibits added text, artwork or marketing material in photos.

    How to fix: Upload the clean photo; put details in the item description.

    Sources: Official

  • No watermarks of any type

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • No watermark or copyright mark

    Why: eBay prohibits watermarks of any type, including ownership attributions.

    How to fix: Remove the watermark.

    Sources: Official

  • No added borders

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • No border or frame around the image

    Why: eBay prohibits added borders.

    How to fix: Remove the frame or border around the photo.

    Sources: Official

  • Photos must accurately show the item; no message placeholders or stock photos of used items

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • Shows the actual item
    • Not a "photo coming soon" placeholder
    • Used items use own photos

    Why: eBay prohibits photos that do not accurately show the item, placeholder images that convey messages, and stock photos for used, damaged or faulty items.

    How to fix: Take photos of the actual item you are selling.

    Sources: Official

Pricing

Plans

Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.

Yearly billing takes 20% off.

Free

Check images in your browser. No account needed.

$0

  • Unlimited checks against 7 marketplaces
  • 3 watermarked repair previews a day
Open the checker

Starter

For a small catalog.

$19 per month

20 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Pro

For a growing store.

$49 per month

100 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Agency

For high-volume catalogs.

$149 per month

500 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Frequently asked questions

What are the eBay product image requirements?
Our library holds 5 eBay rules, last verified 2026-10-29. The rule list on this page shows each requirement with its source. For the full policy always read the platform's own help page.
Which eBay image rules can the checker measure automatically?
1 of 5 rules are measured automatically from the file. The remaining 4 cannot be judged from pixels and are shown as human checks with a checklist.
Is my image uploaded when I use the checker?
No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.

Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.

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