AI-generated image disclosure by platform
Short answer: Google Merchant Center asks AI images to keep the IPTC DigitalSourceType tag. Secondary sources report that Amazon wants the XMP keyword "contains-synthetic-performer" on images showing AI-generated people, but Amazon has not published a first-party document for that. Etsy and Walmart ask for truthful, accurate AI edits. The table separates what the checker can read from what it cannot.
No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.
Marketplaces are adding rules for AI-made images, from metadata tags to plain honesty about what the item looks like. Some are measurable in the file, some are policy statements.
Rules about AI-generated images
Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.
Amazon: Photorealistic AI-generated people: add XMP tag "contains-synthetic-performer"
All imagesWarningMeasured automaticallyVerified 2026-10-29
XMP dc:subject contains "contains-synthetic-performer"
Why: Seller-education sources report that Amazon asks sellers to add the keyword contains-synthetic-performer to XMP dc:subject for images of AI-generated photorealistic people. Amazon's own announcement was not readable; verify in Seller Central.
How to fix: Add contains-synthetic-performer to the XMP dc:subject field with an IPTC-compatible metadata editor before uploading.
Amazon has not published a first-party document for this that we could read. Sources are secondary write-ups, so treat this rule as unconfirmed.
Sources: Secondary source, Secondary source
Walmart: AI-generated images must be truthful and accurate
All imagesWarningHuman checkVerified 2026-10-29
Human check
- Shape, color and parts match the real product
- No accessories that are not included
Why: Walmart says images generated by AI must be truthful, accurate and not misleading.
How to fix: Compare the image with the real item; remove any AI-added feature, accessory or color shift.
Sources: Official
Etsy: AI edits must not hide damage or change the item's look
All imagesRequiredHuman checkVerified 2026-10-29
Human check
- Color, shape and finish match the real item
- No damage hidden by editing
Why: Etsy allows AI-assisted editing as long as it accurately represents the item; it must not hide damage or change appearance in a misleading way.
How to fix: Revert edits that alter color, shape, finish or condition.
Sources: Official
Etsy: Disclose when an item is created using AI
All imagesWarningHuman checkVerified 2026-10-29
Human check
- AI-created items are disclosed in the listing
Why: Etsy says sellers must still disclose when an item is created using AI, and cannot present AI-generated work as handmade or entirely their own.
How to fix: Add the AI disclosure in the listing details.
Sources: Official
Google Merchant Center: Generative AI images must keep IPTC DigitalSourceType metadata
All imagesRequiredMeasured automaticallyVerified 2026-10-29
IPTC DigitalSourceType is one of: TrainedAlgorithmicMedia, CompositeSynthetic, AlgorithmicMedia
Why: Google requires AI-generated images to include metadata indicating AI generation, such as the IPTC DigitalSourceType tag (TrainedAlgorithmicMedia, CompositeSynthetic or AlgorithmicMedia), and asks you not to strip it.
How to fix: Write IPTC DigitalSourceType into the file and do not let an export step remove embedded metadata.
Sources: Official
Pricing
Plans
Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.
Yearly billing takes 20% off.
Free
Check images in your browser. No account needed.
$0
- Unlimited checks against 7 marketplaces
- 3 watermarked repair previews a day
Starter
For a small catalog.
$19 per month
20 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Pro
For a growing store.
$49 per month
100 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Agency
For high-volume catalogs.
$149 per month
500 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Frequently asked questions
- Which marketplaces require AI metadata in the image file?
- In our library, Google Merchant Center asks for IPTC DigitalSourceType, and Amazon is reported by secondary sources to ask for an XMP keyword. Amazon has no first-party document we could read.
- Does the checker read AI metadata?
- Yes, locally in your browser, when you declare that the image is AI-generated or shows AI-generated people. It reads XMP dc:subject and the IPTC DigitalSourceType.
Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.