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Etsy real photo and AI disclosure rules

Short answer: Etsy wants at least one unedited photo of the real item, edits that keep color, shape and finish accurate, and disclosure when AI helped create an item. There are 3 such rules in our library. None can be proven from pixels, so the checker shows each as a human check with a short checklist, along with Etsy's own help-page sources and the date we verified them.

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No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.

Etsy asks sellers to keep an honest photo of the real item and to disclose AI use. These are policy rules, so the checker lists them as human checks.

Rules

Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.

  • Keep at least one unedited photo of the real item

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • Listing has at least one unedited photo of the real item on a real background

    Why: Etsy requires at least one unedited photo for most items, showing the actual item against a real background.

    How to fix: Keep one unedited original photo in the listing; the others may be edited if they stay accurate.

    Sources: Official

  • AI edits must not hide damage or change the item's look

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • Color, shape and finish match the real item
    • No damage hidden by editing

    Why: Etsy allows AI-assisted editing as long as it accurately represents the item; it must not hide damage or change appearance in a misleading way.

    How to fix: Revert edits that alter color, shape, finish or condition.

    Sources: Official

  • Disclose when an item is created using AI

    All imagesWarningHuman checkVerified 2026-10-29

    Human check

    • AI-created items are disclosed in the listing

    Why: Etsy says sellers must still disclose when an item is created using AI, and cannot present AI-generated work as handmade or entirely their own.

    How to fix: Add the AI disclosure in the listing details.

    Sources: Official

Pricing

Plans

Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.

Yearly billing takes 20% off.

Free

Check images in your browser. No account needed.

$0

  • Unlimited checks against 7 marketplaces
  • 3 free repairs a day: 1000 px, one marketplace, no watermark
  • Sign in with Google: 3 full-quality repairs a month
Open the checker

Starter

For a small catalog.

$228 $182 per year

20 SKUs delivered per month

$0.76 per SKU

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image
Recommended

Pro

For a growing store.

$588 $470 per year

100 SKUs delivered per month

$0.39 per SKU

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Agency

For high-volume catalogs.

$1,788 $1,430 per year

500 SKUs delivered per month

$0.24 per SKU

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Frequently asked questions

Do I need a real photo on Etsy if I use AI images?
Etsy requires at least one unedited photo for most items, showing the actual item against a real background.
Must I disclose AI use on Etsy?
Etsy says sellers must still disclose when an item is created using AI, and cannot present AI-generated work as handmade or entirely their own.
Is my image uploaded when I use the checker?
No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.

Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.

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