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Walmart main image and content rules

Short answer: Walmart expects a white-background main image: edge pixels pure white (RGB 255) on at least 90% of the edge band. It also asks for a tight crop, no watermark or store logo, no promotional or performance claims, English-only text, and truthful AI edits. The background check is automatic in our checker; the content rules cannot be judged from pixels, so the checker lists them as human checks with a short checklist.

Platforms
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Declarations
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No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.

Besides size, Walmart limits what may appear in the picture: no watermarks, no promotional claims, English-only text, and AI-edited pictures must still match the real product.

Rules

Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.

  • Main image on a seamless white background (255/255/255)

    Main imageRequiredMeasured automaticallyVerified 2026-10-29

    Edge pixels pure white (RGB 255), at least 90% of the edge band

    Why: Walmart asks for a seamless white background, RGB 255/255/255, for main images (larger items may appear in an expected environment).

    How to fix: Remove the background and fill with pure white.

    Sources: Official

  • Crop the item as close as possible to the frame

    All imagesRecommendationHuman checkVerified 2026-10-29

    Human check

    • Little empty space around the item

    Why: Walmart gives no occupancy percentage but advises cropping the item as close as possible to the image frame.

    How to fix: Trim excess background around the item.

    Sources: Official

  • No claims or promotional language

    Main imageRequiredHuman checkVerified 2026-10-29

    Human check

    • No promotional text
    • No performance or quality claims
    • Not shown as sold out

    Why: Walmart main images must not carry claims or promotional language, or show the item as out of stock.

    How to fix: Remove sale badges, "best seller", price or shipping text from the main image.

    Sources: Official

  • No languages other than English in the image

    All imagesRequiredHuman checkVerified 2026-10-29

    Human check

    • Any visible text on pack or overlay is English only

    Why: Walmart says images should not include languages other than English.

    How to fix: Replace non-English text on the packaging or overlay with an English version, or choose a photo without visible foreign text.

    Sources: Official

  • AI-generated images must be truthful and accurate

    All imagesWarningHuman checkVerified 2026-10-29

    Human check

    • Shape, color and parts match the real product
    • No accessories that are not included

    Why: Walmart says images generated by AI must be truthful, accurate and not misleading.

    How to fix: Compare the image with the real item; remove any AI-added feature, accessory or color shift.

    Sources: Official

Pricing

Plans

Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.

Yearly billing takes 20% off.

Free

Check images in your browser. No account needed.

$0

  • Unlimited checks against 7 marketplaces
  • 3 watermarked repair previews a day
Open the checker

Starter

For a small catalog.

$19 per month

20 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Pro

For a growing store.

$49 per month

100 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Agency

For high-volume catalogs.

$149 per month

500 SKUs delivered per month

  • Cut out the product and place it on a pure white background
  • Output at each marketplace’s size, product share and margin
  • One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
  • A fidelity report attached to every image

Frequently asked questions

Can Walmart images contain non-English text?
Walmart says images should not include languages other than English.
Does Walmart allow AI-edited product images?
Walmart says images generated by AI must be truthful, accurate and not misleading.
Is my image uploaded when I use the checker?
No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.

Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.

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