Product occupancy: how to measure it
Short answer: Amazon staff say the product should fill at least 85% of the main image frame, and Google lists 75% to 90% as a best practice. We measure the bounding box of all non-white pixels and take the longer of its width ratio and height ratio. That needs a white background; if the background is not white, the checker will not guess and asks for a human check.
No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.
Some marketplaces say the product should fill most of the frame. Occupancy depends on how you measure it, so here is the method our checker uses.
How to measure it yourself
Crop the image to the smallest rectangle around the product, then divide that rectangle's longer side by the matching side of the full canvas. If the result is below the target, scale the product up on the canvas or crop closer, keeping the white background.
Platforms with an occupancy rule
Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.
Amazon: Product should fill 85% or more of the main image frame
Main imageRequiredMeasured automaticallyVerified 2026-10-29
Product fills at least 85% of the frame
Why: Amazon staff state the product should fill at least 85% of the frame. We measure the longer side of the non-white bounding box.
How to fix: Crop closer to the product, or scale the product up on the canvas until it fills at least 85% of the width or height.
Sources are platform staff statements, not a public help page.
Sources: Staff forum post, Staff forum post
Google Merchant Center: Product should fill 75% to 90% of the image
All imagesRecommendationMeasured automaticallyVerified 2026-10-29
Product fills 75% to 90% of the frame
Why: Google lists 75% to 90% of the image space as a framing best practice. Measured on the longer side of the non-white bounding box, so it needs a white background to measure.
How to fix: Scale the product so it fills 75-90% of the canvas.
Sources: Official
Pricing
Plans
Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.
Yearly billing takes 20% off.
Free
Check images in your browser. No account needed.
$0
- Unlimited checks against 7 marketplaces
- 3 watermarked repair previews a day
Starter
For a small catalog.
$19 per month
20 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Pro
For a growing store.
$49 per month
100 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Agency
For high-volume catalogs.
$149 per month
500 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Frequently asked questions
- How much of the Amazon main image should the product fill?
- Amazon staff say at least 85%. This comes from staff forum posts, because Amazon's own guideline page needs a seller login.
- Does Google Shopping have an occupancy rule?
- Google lists 75% to 90% of the image as a framing best practice, not a strict requirement.
Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.