Amazon image requirements: size, format and content rules
Short answer: Amazon has 9 product image rules in our library: 7 are measured automatically in the checker and 2 need a human check. Every rule below shows its requirement, a source and the date we last verified it (2026-10-29). Drop your images into the free checker to see which ones fail. Images never leave your browser.
No images yet. Results appear as a platform-by-rule matrix: red for fail, yellow for warning, green for pass, grey for needs a human check.
Amazon is strict about the main image and relies on staff statements rather than one public checklist.
Amazon's own image guideline page requires a Seller Central login, so we could not read it. Most Amazon rules here come from Amazon staff replies on the Seller Forums; the list of reasons Amazon hides a main image comes from its public Help page “Image suppression”. The AI-people XMP tag rule comes only from secondary write-ups. Amazon has not published a first-party document for that tag that we could read.
Topics
Rules
Rules last verified 2026-10-29. Checked against public rules as of 2026-10-29; this is not a guarantee of acceptance.
Main image needs a pure white background (RGB 255,255,255)
Main imageRequiredMeasured automaticallyVerified 2026-10-29
Edge pixels pure white (RGB 255), at least 90% of the edge band
Why: Amazon staff state the main image must have a pure white background, RGB 255,255,255.
How to fix: Remove the background and fill it with pure white (#FFFFFF). Avoid off-white or grey shadows near the edges.
Sources are platform staff statements, not a public help page.
Sources: Staff forum post, Staff forum post
Product should fill 85% or more of the main image frame
Main imageRequiredMeasured automaticallyVerified 2026-10-29
Product fills at least 85% of the frame
Why: Amazon staff state the product should fill at least 85% of the frame. We measure the longer side of the non-white bounding box.
How to fix: Crop closer to the product, or scale the product up on the canvas until it fills at least 85% of the width or height.
Sources are platform staff statements, not a public help page.
Sources: Staff forum post, Staff forum post
Longest side at least 500 px
All imagesRequiredMeasured automaticallyVerified 2026-10-29
Longest side at least 500 px
Why: One Amazon staff post gives 500 px on the longest side as the minimum resolution (another post says 1000 px for zoom, see the zoom rule).
How to fix: Re-export from the original file at a larger size; do not upscale a small image.
Sources are platform staff statements, not a public help page.
Sources: Staff forum post
Longest side at least 1000 px to enable zoom
All imagesWarningMeasured automaticallyVerified 2026-10-29
Longest side at least 1000 px
Why: An Amazon staff post says a minimum of 1000 px on the longest side is needed for the zoom feature.
How to fix: Export the image with the longest side at 1000 px or more (1600 px+ recommended).
Sources are platform staff statements, not a public help page.
Sources: Staff forum post
Longest side 1600 px or more recommended
All imagesRecommendationMeasured automaticallyVerified 2026-10-29
Longest side at least 1600 px
Why: An Amazon staff post recommends 1600 px+ for the zoom feature.
How to fix: Export at 1600 px or larger on the longest side.
Sources are platform staff statements, not a public help page.
Sources: Staff forum post
Use JPEG or PNG
All imagesWarningMeasured automaticallyVerified 2026-10-29
Format: JPEG, PNG
Why: Two Amazon staff posts list different formats (JPEG/TIFF/PNG vs JPG/PNG/GIF/WEBP). Only JPEG and PNG appear in both.
How to fix: Convert the image to JPEG or PNG.
Sources are platform staff statements, not a public help page.
Sources: Staff forum post, Staff forum post
No extra text, graphics or watermarks on the main image
Main imageRequiredHuman checkVerified 2026-10-29
Human check
- No added text or badges
- No overlaid graphics or icons
- No watermark or seller logo
Why: An Amazon staff post says to exclude additional text, graphics or watermarks from the main image. This needs a human look.
How to fix: Remove badges, captions, logos added on top, and watermarks. Keep text on the secondary images instead.
Sources are platform staff statements, not a public help page.
Sources: Staff forum post
Main image shows only the product: no props, packaging, mannequin or hanger
Main imageRequiredHuman checkVerified 2026-10-29
Human check
- Only the items being sold are in the picture
- No props, packaging, brand or swing tags
- The whole product is visible, nothing cropped off
- Apparel and accessories: no mannequin or hanger
Why: Amazon's image suppression page lists additional items, props, packaging or tags, cropped products, and (for apparel and accessories) mannequins or hangers as reasons to hide a listing. A background repair keeps whatever is in the photo, so this needs a human look.
How to fix: Reshoot or retouch so only the product being sold is visible, whole, out of its packaging, without swing tags, props, mannequin or hanger.
Sources: Official
Photorealistic AI-generated people: add XMP tag "contains-synthetic-performer"
All imagesWarningMeasured automaticallyVerified 2026-10-29
XMP dc:subject contains "contains-synthetic-performer"
Why: Seller-education sources report that Amazon asks sellers to add the keyword contains-synthetic-performer to XMP dc:subject for images of AI-generated photorealistic people. Amazon's own announcement was not readable; verify in Seller Central.
How to fix: Add contains-synthetic-performer to the XMP dc:subject field with an IPTC-compatible metadata editor before uploading.
Amazon has not published a first-party document for this that we could read. Sources are secondary write-ups, so treat this rule as unconfirmed.
Sources: Secondary source, Secondary source
Pricing
Plans
Checking is free. Paid plans repair images in bulk and are billed by successfully delivered SKU.
Yearly billing takes 20% off.
Free
Check images in your browser. No account needed.
$0
- Unlimited checks against 7 marketplaces
- 3 watermarked repair previews a day
Starter
For a small catalog.
$19 per month
20 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Pro
For a growing store.
$49 per month
100 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Agency
For high-volume catalogs.
$149 per month
500 SKUs delivered per month
- Cut out the product and place it on a pure white background
- Output at each marketplace’s size, product share and margin
- One-click ZIP of every marketplace version per SKU, with XMP and IPTC metadata written
- A fidelity report attached to every image
Frequently asked questions
- What are the Amazon product image requirements?
- Our library holds 9 Amazon rules, last verified 2026-10-29. The rule list on this page shows each requirement with its source. For the full policy always read the platform's own help page.
- Which Amazon image rules can the checker measure automatically?
- 7 of 9 rules are measured automatically from the file. The remaining 2 cannot be judged from pixels and are shown as human checks with a checklist.
- Is my image uploaded when I use the checker?
- No. The checker runs entirely in your browser. Your images are decoded and measured locally and are never sent to a server.
Not covered by our checker yet: anything not listed in the rules above. Always read the platform's own help page for the full policy.